Nusa Dua was the fullest area in 2025 at about 79% occupancy, with Legian and Kuta close behind, while Jimbaran and Uluwatu charged the most at an average of about IDR 4.8 million a night, followed by Ubud at IDR 3.6 million. The areas that fill most are generally not the ones that charge most. Information only.
Which areas charge the most per night?
Here is the average daily rate (ADR — the average price of a sold room) by corridor, meaning the main hotel areas of the island:
| Corridor | ADR (IDR) | Note |
|---|---|---|
| Jimbaran & Uluwatu | 4.8M | Rate leader |
| Ubud | 3.6M | Rate up ~11% |
| Seminyak | 2.4M | Balanced |
| Canggu & Tabanan | 2.2M | Rate up ~60% |
So a night in Jimbaran or Uluwatu averages roughly twice the price of a night in Canggu. Information only.
And which areas fill up most?
Nusa Dua, at about 79%, with Legian and Kuta close behind. Nusa Dua fills on fair prices: it is established, well connected to the airport, and has deep, steady demand from conferences, families and resort guests. Information only.
Should a project aim to be full or expensive?
Usually one or the other, not both. Uluwatu charges the highest rates but runs less full by design — guests pay for privacy and the view. Nusa Dua runs full at moderate prices. A project should know which strategy it is following before it is designed, because the two need different products.
What is happening in Canggu?
It is moving upmarket fast. Canggu’s average rate rose about 60% in a year. That rewards those already operating there, but it also attracts the new supply that will compete next — Canggu has the largest share of Bali’s hotel pipeline. See whether Bali is overbuilt. Information only.
What does this mean if you are planning a project?
Build the product the corridor rewards. A high-rate boutique villa belongs where high rates are achieved; an efficient, steady hotel belongs where occupancy is deep. A strong product in the wrong corridor still underperforms.
The corridor also sets what the land is worth — see how much to pay for land in Bali and how to work out a realistic rate.
Sources: Horwath HTL / C9 Hotelworks, Bali Hotel & Branded Residences 2026; HotStats FY2024. General information about the Indonesian market, not legal, tax or financial advice.
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