Field note · Market data

Is demand in Bali real, or driven by speculation?

6.95Minternational arrivals, 2025

The underlying demand is real. Bali had a record 6.95 million international arrivals in 2025, up about 10%, with hotels near 74% occupancy and a growing base of long-stay residents, families and patients. What comes and goes is the speculative money behind off-plan pre-sales — and when it leaves, the guests and tenants stay. Information only.

What does the 2025 data show?

A record 6.95 million international arrivals, up about 10% on the year before, and hotels close to 74% full on average. See how Bali hotels performed in 2025. Information only.

Is there more than one kind of demand?

Yes, two. The tourist who books a villa for a week, and the resident who rents a home for a year. Both are growing, and neither depends on the next wave of speculative buyers. See long-term rental demand in Bali.

So what does a downturn actually remove?

When easy money pulls back, it takes the flippers — buyers aiming to resell quickly — and the half-funded projects with it. It does not take the guests or the tenants. See Signs of a Maturing Market and whether Bali is overbuilt.

What does that mean for how a project is funded?

Real demand is a reason to build and deliver on real equity and properly structured capital, rather than on the next buyer’s deposit. A project that only completes if pre-sales keep coming is exposed to exactly the money that comes and goes. See the risk in off-plan pre-sales.

Sources: Horwath HTL / C9 Hotelworks, Bali Hotel & Branded Residences 2026; HotStats FY2024. General information about the Indonesian market, not legal, tax or financial advice.

Have a project in Bali, Lombok, Labuan Bajo, Sumba or elsewhere in Indonesia that needs completion or expansion capital?

Tell us about the project